STEP #4
THE DEMONSTRATION
1. Stop Asking—Start Telling
Quit asking your customers if they want to demo—just confidently guide them onto the product. Hesitation kills deals; excitement creates owners.
2. Mental Ownership is Key
Once customers demo, they start imagining life with the product. That emotional connection seals the deal faster than any price-drop ever could.
3. Use the "Sold Line" Close Like a Pro
After the demo, confidently instruct your customers to park in the "sold lane." If they're committed, they’ll do it. If they hesitate, you’ve uncovered their real objections.
Quit asking your customers if they want to demo—just confidently guide them onto the product. Hesitation kills deals; excitement creates owners.
2. Mental Ownership is Key
Once customers demo, they start imagining life with the product. That emotional connection seals the deal faster than any price-drop ever could.
3. Use the "Sold Line" Close Like a Pro
After the demo, confidently instruct your customers to park in the "sold lane." If they're committed, they’ll do it. If they hesitate, you’ve uncovered their real objections.
SALES TRAINING
Greeting
Investigation
Selection
Presentation
Demonstration
Write-up
Close
F&I
PHONE SKILLS
#1 Goal of the Phone
#2 Phone Activities
#3 Attitudes Make Sales
#4 Tips On Attitude
#5 Getting Confidence
#6 The Right 1st Impression
#7 Questions You Should Never Ask
#8 Getting Money Down & Deposits
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