STEP #3
THE SELECTION

1. They May Not Know What They Want (Yet!)
Just because they asked for it doesn’t mean they'll buy it—half your customers switch it up. Master how to guide them smoothly to what they really want.

2. Price Talk is Killing Your Deals
Customers ask price because they think they're supposed to. Acknowledge it—but never let it control your selection. Focus on solutions, not numbers.

3. Alternatives = Deal Closers
Offering alternatives isn't extra work—it’s essential. Show buyers what else you’ve got, and you become the salesperson they trust. They'll forget your competition exists.

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