Start Sending Emails That Convert Leads Into Sales
Emails can be the first impression, and last impression, that you ever get with a prospect.
Getting people to actually read them is another story. That means you’ll need strong sales emails that grab their attention and guide them along the sales journey.
To help you save time and sell more leads, we put together this guide with proven steps and sales email templates. You’ll find first-touch and follow-up emails. Use them yourself or pass them to others on your sales team. Personalize them to fit your dealership and your message to close some deals.
Content is king. But nobody cares if you can’t get people to open your email.
That’s why a subject line is so important. It’s your gateway. Without a great subject
How do dealerships located in BFE rise to prominence? It’s partly because they obsess over being heard.
It’s never been more important to hook and hold people’s attention - and do it a way that’s
That’s why a subject line is so important. It’s your gateway. Without a great subject
line, your emails go unread, your emails go unopened, and you go unnoticed.
How do dealerships located in BFE rise to prominence? It’s partly because they obsess over being heard.
It’s never been more important to hook and hold people’s attention - and do it a way that’s
authentic to your voice.
As the founder of MotoMenus (sales software) and a trainer for many of the world's most prominent dealerships, I learned how to do exactly that - and sell more than 300,000 motorcycles in the process.
As the founder of MotoMenus (sales software) and a trainer for many of the world's most prominent dealerships, I learned how to do exactly that - and sell more than 300,000 motorcycles in the process.
I've spent decades dissecting every move, every word, every moment that turns a maybe into a hell yes. This isn’t theory—it’s a proven system forged in the real world, tested on thousands of deals, and responsible for billions in revenue. It's time to quit crossing your fingers and praying for a sale, it’s time to plug into a process that actually works—and leaves your competitors eating your dust.
A Grade Level People Are Comfortable With
Remember those high school essays? You know, the ones packed with five-dollar words and enough commas to give your brain a cramp? Your teacher probably told you to sound “smart” and “professional.”
Well—spoiler alert—that’s not how you sell anything. Not a motorcycle, not an idea, and definitely not in an email.
The truth? Clarity closes. Simplicity sells. Big, bloated sentences are for people trying to impress their own reflection.
Your customer isn’t grading you—they’re scanning, skimming, and deciding whether to delete you.
That’s where the emails come in.
They’ve got to be short. Sharp. Persuasive as hell.
Written for real humans who open their inbox and think, “Is this worth my time?”
Spoiler: when you use my emails, the answer is yes.
That’s where the emails come in.
They’ve got to be short. Sharp. Persuasive as hell.
Written for real humans who open their inbox and think, “Is this worth my time?”
Spoiler: when you use my emails, the answer is yes.
Boost Sales With Effective Emails
52%
Increased Sales
A 40 point improvement results in an
average 52% increase in sales.
average 52% increase in sales.
219%
Increased Conversions
219% more internet leads converted to
sales after sales professionals started
sending Email #1 & #2 within 2 hours.
sales after sales professionals started
sending Email #1 & #2 within 2 hours.
WHAT A MOTORCYCLE SHOULD
SELL FOR IN 2025
Content is king. But nobody cares if you can’t get people to read your email.
FOR SALESPEOPLE
We help Salespeople attract attention to get emails opened. More attention = more sales.
FOR DEALERSHIPS
We help Dealerships standout from the competition so there is no competition.
If you're still reading, here's something else to think about.
Somewhere, someone is thinking about getting a motorcycle.
First thing they do, is to get on the internet and check out some websites.
Next is checking out the local dealers. They've got buttons to choose from. Click the 'Request a Quote'.
Next, answer the questions. You know. First name, last name, phone number, and email address...
Now it's time to wait.
Unless they were fortunate enough to locate a 'good' dealership... or salesperson, it's gonna take hours to get a human response.
The first response is gonna be something like...
Subject: Thank you for contacting us
Body: Thank you for your interest! We will be in touch with you shortly regarding your inquiry.
Although it's a response, it's a first impression, and it's pathetic.
Does it matter?
If you're tired of losing deals over price.
It matters if you keep bitching about bad leads.
Yes, it matters.
In case you're not familiar with Pied Piper, they're the group that does the secret shopping for the OEM's.
Secret shopper calls, emails, and text messages.
The chart above has a range of 0 to 100.
No one scored above 55! That's an F in my grade book.
Do you know anyone that doesn't call a score of 55 an F?
Me neither.
Is the F word a forbidden word cause of the new 'don't offend anyone' society?
Last year that high score was 61.
Could this be part of the reason Imperial Sportbikes went from being an unknown 1 man showroom to the #1 Aprilia dealer in less than 3 years?
That's part of it.
First... I showed them how bad the industry is.
Next, they admitted they were part of the problem.
In 3 minutes they fixed problem #1.
The auto responder. (the cheat sheet they used is at the end of this)
Next, they looked at what else should be fixed, made some more changes, measured the results, kept tweaking (not that kind), and then BOOM!
Other dealerships and sales teams said, "but those are manufacturer grades!" We're different...
You could be right, but maybe you're part of the 'everyone gets a trophy' group.
Only 14% of dealerships scored over 80.
43% scored under 40.
The founder of Pied Piper (company that does the research) has even said, "The effort is worth it."
"On average, dealerships that score over 80, sell 50% more vehicles to the same quantity of website customers, compared to dealerships that score under 40."
It's easy to get started!
#1: Go to your website.
#2: Act like a customer. Click on the Request a Quote... or whatever you call it.
#3: Input your info.
#4: Don't check your inbox just yet! What do you see?
That's right... nothing good. You're still on the same page.
#5: Now, check your inbox. What do you see now? Likely it's the same email that your web provider set you and 5,000 other dealerships up with.
#6: Do something about it.
If it looks like crap. Fix it!
Don't know how? At the bottom of this page is a link that will get you started. We'll not only give you the instructions but we'll give you the copy n' paste template.
If you're serious about growing your sales and ready to change the results you're getting, sign up for a free 30-minute strategy session.
If you'd like us to help you implement a sales or marketing strategy then you can start here.
But there's a proven shortcut to creating a successful sales career and a successful dealership...
A dealership that is profitable enough you'll sleep at night!
It's all laid out in solid foundation blocks that you need...
You and your dealership will never be the same again.
What are you waiting for? Press the button!
Now it's time to wait.
The first response is gonna be something like...
Body: Thank you for your interest! We will be in touch with you shortly regarding your inquiry.
It matters if you keep bitching about bad leads.
In case you're not familiar with Pied Piper, they're the group that does the secret shopping for the OEM's.
DOWNLOAD YOUR FREE
GUIDE AND START USING
SELLING MORE LEADS
SEND MY FREE GUIDE