what you should know
about tommy ady

(A.K.A. Who’s the Guy Behind the Motorcycle Sales Mayhem?)

Hey, I’m Tommy Ady.
Yeah, that Tommy Ady. (last name pronounced “80”.
The guy responsible for helping sell over 300,000 motorcycles and generating a cozy little $3.2 Billion in dealership revenue (give or take a few bucks for snacks).

I’m not a guru. I’m not a “sales whisperer.”
I’m a full-throttle dealership strategist who’s spent the last couple decades elbow-deep in the gritty reality of the motorcycle world—figuring out exactly what makes customers say, “Screw it, I’ll take it!”

If you’re in the motorcycle business, odds are you’ve heard of me.
If you haven’t?
Buckle up. We’re about to change your life—or at least your income.

I help motorcycle dealerships turn their leads, walk-ins, and inbound calls into loyal buyers, without shady tactics, corporate buzzwords, or PowerPoint-induced comas.

Through my company (just called “Ady” by most in the industry) and my software brand MotoMenus, I work directly with dealers to sharpen their sales team, dial in their F&I process, and give their managers the kind of tools that make spreadsheets blush.

And just for fun?
I create sales training courses, write books, send weekly sales ammo to my email list, and occasionally drop free masterclasses that make even seasoned pros say, “Holy hell, that’s smart

Let’s skip the humble part. This is an About Me page.

• Helped create the 2024 #1 Aprilia dealership in the U.S.

• My 8-Step Sales Process has rewritten the playbook for closing motorcycle buyers.

• Every OEM brand uses my stuff. The smart ones, anyway.

• My sales method has been called “dangerously effective” (by someone’s ex-boss, probably).

• I’ve trained people who couldn’t sell a sandwich, into top closers at their dealerships.

I work with hungry dealerships who are sick of average.
Salespeople who know they could be great but need the exact steps.
Managers who want real ROI—not “hope and vibes.”
And owners who are tired of watching internet leads ghost them like a bad Tinder date.

If that’s you, we’re gonna get along just fine.

I live in Boise, Idaho with my wife and three kids.
When I’m not working, I’m either riding, writing, speaking at events, or sneaking in another coffee because… well, I earned it.

If you’re looking to:

• Train your sales team into beasts

• Sell more bikes without selling your soul

• Actually enjoy this business again

…then stick around. Check out the training, sign up for the newsletter, or hit the contact page if you’re ready to turn your dealership into a profit machine.

Let’s ride.

– Tommy