SALES PROCESS: Close more deals in 8 easy steps!

1. Take Control by Being a Professional

Customers expect amateurs and dread pressure; overcome their resistance by confidently guiding them from the start.

2. Perfect the First Impression

The greeting (“Welcome to ABC Motorsports, I’m Tommy… and you are?”) sets the tone. You only get one chance—be ready, confident, and prepared to instantly put customers at ease.

3. Master Body Language

55% of communication is non-verbal. Your words mean nothing without welcoming facial expressions and confident body language.

1.Don’t Ask Stupid Questions

Stop shooting yourself in the foot by jumping into budgets and payments too early. Ask smart questions that get customers to open up, not clam up—it’s how the pros do it.

2. Rapport = Sales. Period!

Get this straight: Customers buy from people they like (71% of them said so). Nail your questions—”new or used,” “special occasion or just because”—and watch your sales soar..

3. Dominate with the ABC’s; Ask, Build, Control

Forget “Always Be Closing.” Here’s what matters: ask strategic questions, build genuine relationships, and stay in control of the conversation. You’re running the show, not the other way around.

1.They Don’t Know What They Want (Yet!)

Just because they asked for it doesn’t mean they’ll buy it—half your customers switch it up. Master how to guide them smoothly to what they really want.

2. Price Talk is Killing Your Deals

Customers ask price because they think they’re supposed to. Acknowledge it—but never let it control your selection. Focus on solutions, not numbers.

3. Alternatives = Deal Closers

Offering alternatives isn’t extra work—it’s essential. Show buyers what else you’ve got, and you become the salesperson they trust. They’ll forget your competition exists.

1. Stop Selling Features—Start Selling Benefits

• Features alone don’t close deals—they just jack up the price. Use Feature-Advantage-Benefit presentations to crank up the value and show buyers exactly why your bike beats the competition

2. Get Your Customer Physically & Emotionally Involved

• Don’t just talk. Make customers touch, sit on, and experience the motorcycle. When they demo it, they’re mentally taking ownership—and that’s when they decide they’re buying.

3. Control the Presentation—Or Lose the Sale

• Forget passive pitches. Take charge. Show confidence, enthusiasm, and excitement. Customers don’t just buy bikes—they buy the salesperson’s passion and energy.

1. Stop Selling Features—Start Selling Benefits

• Features alone don’t close deals—they just jack up the price. Use Feature-Advantage-Benefit presentations to crank up the value and show buyers exactly why your bike beats the competition

2. Get Your Customer Physically & Emotionally Involved

• Don’t just talk. Make customers touch, sit on, and experience the motorcycle. When they demo it, they’re mentally taking ownership—and that’s when they decide they’re buying.

3. Control the Presentation—Or Lose the Sale

• Forget passive pitches. Take charge. Show confidence, enthusiasm, and excitement. Customers don’t just buy bikes—they buy the salesperson’s passion and energy.