HOW THESE MOTORCYCLE DEALERSHIPS ARE GETTING AN INSANE AMOUNT OF
CUSTOMERS BY SENDING
1 EMAIL EACH DAY

May 9, 2024
Sales Department

You're thinking about getting a motorcycle.

What do you do? Get on the internet and check out some websites.

First you check out the local dealers. They've got buttons. Click the 'Request a Quote'.

Next, answer the questions... and wait.

Unless you were fortunate enough to locate a 'special' dealership... or salesperson, you check your inbox and get the following quick response.

Subject: Thank you for contacting us

Thanks you for your interest. We will be in contact with you shortly.

Although it's a response, it's only an auto reposnder.

Does it matter?

Is that a 1st impression?

You're about to find out.

Do you know what your autoreponder looks like?

It turns out that any response or lack of response does matter. 

If you haven't paid attention to the research that is handled by Pied Piper, they're the group that is helps the biggest powersports brands make their investors happy.

Secret shopper calls, emails, and text messages.

The chart above has a range of 0 to 100.

No one scored above 55! That's an F in my grade book. 

Do you know anyone that doesn't call a score of 55 an F?

Me neither.

Is the F word a forbidden word cause of the new 'don't offend anyone' society?

Last year that high score was 61.

Could this be part of the reason Imperial Sportbikes went from being an unknown 1 man showroom to the #2 Aprilia dealer in less than 3 years?

That's part of it.

First... they saw the results you're staring at.

Next, they admitted they were part of the problem.

In 3 minutes they fixed problem #1. The auto responder. (the cheat sheet they used is at the end of this)

Next, they looked at what else should be fixed, made some more changes, measured the results, kept tweaking (not that kind), and then BOOM!

Other dealerships and sales teams said, "but those are manufacturer grades!" We're different... 

You could be right, but maybe you're part of the 'everyone gets a trophy' group.

Only 14% of dealerships scored over 80.

43% scored under 40.

The founder of Pied Piper (company that does the research) has even said, "The effort is worth it."

"On average, dealerships that score over 80, sell 50% more vehicles to the same quantity of website customers, compared to dealerships that score under 40."

HOW CAN A DEALERSHIP REPLICATE
THE SUCCESS OF IMPERIAL SPORTBIKES?

WHAT YOU SHOULD DO NOW

If you're serious about growing your sales and ready to change the results you're getting, you should download my free guide, "3 Steps To Create A Stampede of Buyers". The link is at the end of this.

If you'd like us to help you implement a sales or marketing strategy then you can start here.

But there's a proven shortcut to creating a successful sales career and a successful dealership...

A dealership that is profitable enough you'll sleep at night!

It's all laid out in solid foundation blocks that you need...

You and your dealership will never be the same again.

Thanks for reading. Tommy
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