Begin your email by remembering that this email is going to have the highest open rate ever! It's the first impression that you're going to give majority of your customers. Don't screw it up.
Subject: Welcome to your newsletter (this is all you need here..they're going to open it up no matter what.)
Body:
Hey [First Name], (your auto-responder will do this, if you tell it to)
Welcome to the club! We're so glad that you signed up and can't wait to share what's going on in our world.
Right now we're getting geared up for springtime and think you'll find some helpful content about getting your motorcycle ready to to ride with these often forgotten safety items.
Also, with helmet safety high on the list, I've included a link to this article that shows you how to make sure you're helmet is ready for another year.
(ask your reader to do something to help you out) When you’re up for it (it’ll only take a minute), like our Facebook page and you'll always know what's going on in real-time at the store.
Thanks so much!
Ride on,
Jimmy
555-555-1212
ps. Don't forget you can always text me if you've got questions that might require fast responses. ie. buying a motorcycle. 😊