#2 Take Care Of Your Customers
Have you ever purchased something from a company like eBay or Amazon? After you make your purchase they begin sending you an email every week? That is nurturing. They know if they send emails to you with products you like, you’ll buy from them again.
You have to offer value first. Everyone is trying to convert their prospects into customers. Sometimes it works but most of the times it doesn’t work. Why not? You haven’t built enough value in the product, your dealership or yourself. They showed up not knowing you. Not liking you. Not trusting you.
That’s why I create these videos, my newsletters, my follow-up emails and my blog. It’s also why we create newsletters for our dealer clients. It’s a service that we offer so they are always top of mind with their prospective customers.